“The advertisements on the web site are invitations for purchase orders, and are not offers to sell.” [An order] “is to be accepted only if and when Futureshop.ca sends an order acceptance and shipping notice email to [a customer's] e-mail address.

“Occasionally errors in pricing do occur. A unique aspect of conducting business on the Internet is that when a pricing error occurs, that news passes quickly through cyberspace to buyers trying to purchase in hopes of a windfall. As well, in this particular case, the error was very obvious.”

The emailed ended with: “We regret any inconvenience you may have suffered. However, we are not able to meet your demands for the reasons set out above,” which is odd because I didn’t demand anything from them. I just sent them an email pointing out the mistake on the website. I never did go through with an order (because the item was listed as “out of stock”). Another form letter, I guess.