The Curse of Great Expectations is a short essay about how everything is benchmarked:
I can benchmark my morning workout. The rowing machine tells me if today’s workout was a personal best…
On my way to work, I can track my mileage.
I can watch the status of my books on Amazon, comparing their sales to every other book published in the English language — and then go check out JungleScan.com, where I can track the book’s performance over the last 90 days.
The problem with benchmarking is that nothing but continuous improvement (except maybe spectacular results) satisfies very much.
I benchmark my:
- Steel White Table’s visitor statistics
- The profit I’m (not) making with the lotto tickets I buy
- The electrical power usage at home
Probably more stuff that I can’t think of right now. What do YOU benchmark?