The Curse of Great Expectations is a short essay about how everything is benchmarked:

I can benchmark my morning workout. The rowing machine tells me if today’s workout was a personal best…

On my way to work, I can track my mileage.

I can watch the status of my books on Amazon, comparing their sales to every other book published in the English language — and then go check out, where I can track the book’s performance over the last 90 days.

The problem with benchmarking is that nothing but continuous improvement (except maybe spectacular results) satisfies very much.

I benchmark my:

Probably more stuff that I can’t think of right now. What do YOU benchmark?

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