World Wildlife Fund – Canada to raise the awareness of bycatch:isn’t about the internet. It’s a campaign by the
Bycatch is a term for marine creatures that are accidentally caught in fishing gear intended for other species. Mostly unused and thrown back dead, bycatch amounts to 30 million tonnes of ocean waste per year. That’s 25% of all fish caught in the world.
I became aware of their campaign through– the girl’s expression makes the commercial.
Update (Oct. 11): Sedition sent me information about , a program developed by the in California (I had to look it up):
Some of the key problems that help us evaluate whether a fishery is sustainable include the level of bycatch observed, the fishing methods and their impact, if it is farmed—how it is farmed, and how well the fishery or aquaculture operation is managed. With nearly 75% of the world’s fisheries either fully fished or overfished, these issues are more important than ever.