What’s Fish Oil Doing In My Orange Juice?

I bought President’s Choice Oh Mega j Orange Juice yesterday. Here are its ingredients: Pasteurized orange juice, encapsulated fish oil (anchovy and sardine oil, fish gelatin, sodium polyphosphate, sodium ascorbate, soybean oil, canola oil, natural flavour, tocopherols, citric acid, transglutaminase). Fish gelatin. Mmmmmm Mmm! The fish products are for the omega-3, which is supposed to be good for you. But how does it taste? I don’t detect any fish presence.