White Bread In Disguise

I learned today that some “brown” bread (associated with being healthier than white bread) is actually white bread with food coloring:

Brown bread is not always more nutritious than white. In fact, the brown color is often just a marketing gimmick, just white bread with coloring added (like a fake tan). To tell if a brown bread is really more nutritious, read the label. If the first ingredient is “whole wheat,” this is a healthy food. If it says “bleached” or “enriched” flour, or just wheat flour, it is just colored white bread.

My family buys whole grain breads (organic if we can find it) when we don’t make our own. Still, it’s disturbing (but not surprising) to learn this.

3 Replies to “White Bread In Disguise”

  1. i was just thinking that about the dempsters “whole wheat” bread that we have been buying lately… i must check the ingredients!

    the gf doesn’t let me have the multigrain anymore, it gets stuck in her teeth!

  2. to get a truly whole wheat product – the label must read “100% whole wheat”, otherwise they are just colouring the bread brown, typically with molasses…100% whole wheat is a legally protected term which mean you are getting the whole grain


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